How To Boost Your Keyword Ranking for Amazon FBA Success

Today, we’re going to delve into top-notch strategies for enhancing your keyword rank on Amazon. Given that the entire Amazon search algorithm is built around keywords, your product visibility on the platform hinges on your aptitude for keyword optimization.

Expand Your Keyword Research

First things first, make sure you have a comprehensive list of potential keywords. If a keyword doesn’t appear on your listing title, features, description, or backend search terms, Amazon can’t rank you for it.

You can leverage tools like AMZ Tracker, Google Keyword Tool, or Amazon’s own A9 algorithm to generate an exhaustive list of relevant keywords. Additionally, solutions like AMZ Tracker also offer keyword suggestion tools for more innovative ideas.

Ensure Your Keywords are in Your Product Listing

After collating your list of keywords, incorporate them into your Amazon product listing page or backend search terms. This ensures Amazon’s search algorithm can readily index your product. Add the keywords to your Title, the back end search terms, your bullet points and throughout your listing.

Verify Your Keywords are Indexed

A simple way to check if your product is being indexed for your main keywords is to search your ASIN and “Keyword” on If your product appears in the search results, you’re being indexed for that keyword. However, if no results are displayed, you need to reassess and enhance your listing. There are also automation tools available to streamline this verification process.

Monitor Your Keyword Ranking

Select the top 10 keywords you wish to rank for and use keyword rank tracking software like AMZ Tracker to monitor your positions. Such tools can provide daily updates and present useful charts to track your keyword performance over time.

Boost Your Keyword Performance

Should your rank for a particular keyword drop, consider using tactics like Super URLs and Amazon PPC. Super URLs are essentially product links tagged with specific keywords. They simulate a customer searching for your product with that keyword and being directed straight to your product page. This technique, used especially for off-Amazon marketing or promotions, boosts your ranking for the keyword.

Amazon PPC advertising, on the other hand, can propel your ranking by associating your top keywords with your ad campaign. Every sale made through the PPC platform boosts your organic rank for that keyword.

Stay Focused

While it’s tempting to rank for every single keyword on your list, it’s more effective to focus on the top 5-10 keywords that promise the most traffic and least competition. You can always expand your keyword strategy later.

In this regard, often, the best keywords aren’t those with the highest volume but ones ranking 2-10 in volume, including long-tail keywords. Many sellers focus on the main keyword, making it fiercely competitive.

In conclusion, invest ample time in keyword research as it’s the primary tool Amazon uses to discover your products. Use a tool like AMZ Tracker to keep an eye on the rank of your listing for your top keywords. Enhance your performance through targeted promotions, off-Amazon marketing, and utilizing Super URLs. Here’s to your keyword-driven success on Amazon FBA!

Amazon FBA Selecting A Winning Niche

Step 1: Identifying a Niche

When selecting a niche, consider your own interests, hobbies, or expertise. Selling a product that you’re passionate about makes the whole process more enjoyable and your knowledge and enthusiasm can help attract potential customers.

Once you have some ideas, make sure that the product is lightweight and low-cost, to keep shipping and inventory costs manageable, especially if you’re just starting out. For products like these, even a small increase in weight can significantly raise shipping costs.

Step 2: Conducting Market Research

The next step is conducting thorough market research. Utilize tools such as Google Trends or Keyword Planner to identify popular searches related to your product idea. Look for keywords that have high search volume but low competition.

Search online forums and communities to find out what customers are saying about similar products. What do they like or dislike? What features are they looking for that current products don’t offer? Use these insights to differentiate your product and fill a gap in the market.

Consider looking into platforms such as VIPON or CashCowPro which are specifically designed for Amazon product research. They provide comprehensive data about product demand, competition, average prices, and profitability in a given niche.

Step 3: Analyzing the Competition

On Amazon, you can check the Best Sellers Rank (BSR) to gauge the demand for a product. Products with a BSR under 5,000 in their main category are generally high in demand.

Also, consider the number of reviews and the average rating of the top 10 products in your chosen category. If these products have thousands of reviews and high ratings, it might be difficult to compete. However, if you find products with less than 500 reviews, it means the competition is still manageable.

Step 4: Verifying Sales Volume and Profit Margins

The ideal product should have a monthly sales volume of over 3,000 units among the top 10 sellers. This is a clear indicator of strong demand.

In terms of profit margins, look for products that can be sourced for 25-35% of the selling price, which means a profit margin of 65-75% before Amazon’s fees. This will allow you to earn a substantial profit while leaving room for potential discounts and marketing expenses.

Step 5: Checking for Legal and Regulatory Restrictions

Before finalizing a product, check if it falls under any kind of legal or regulatory restrictions on Amazon. Some product categories are gated, meaning you need pre-approval from Amazon to sell them. Other products may have restrictions due to safety concerns or intellectual property rights.

In conclusion, finding a profitable niche product to sell on Amazon FBA requires a mixture of personal interest, thorough market research, competition analysis, and careful consideration of logistical and legal factors. While this may seem like a daunting task, with the right approach and resources, you’ll be well-equipped to find a winning product that can establish your brand and generate a substantial income on Amazon FBA.

Amazon Pricing: Game of Thrones Style

A lot of Amazon sellers have a rather functional attitude to pricing. They set up a repricing mechanism and they say “Let me have the second lowest price on Amazon for this type of product”, and off they go.

Some are not so clever. They set up a repricing mechanism and say “Let me have the lowest price.” And so does someone else. They will now battle to the death, or till one of them runs away.

So let’s look at pricing as something like Game of Thrones, instead. Remember that every price sends a message, and that while customers have one perception of it, your rivals have their spies out and they may be reading something else into that message.

Having the lowest price on the market all the time is a Ser Gregor Clegane move. It says you have the brute strength, the inventory and the product margins to take on all comers and win. But if you don’t, sending that message is a really dumb thing to do. You just have to hope that the real monster fighters don’t want to take you on.

Hovering around the bottom of the market is quite a sneaky move. It’s the kind of move Petyr Baelish would pull, or maybe Varys. You compete quite hard, you’ll probably get good rankings and good sales, but you’re not striding out into the arena to take on all comers.

However, you might decide to price your product a bit higher because it’s better. If you have great reviews and a higher specification product, you may want to do this. Pricing such a product low sends a message that maybe it’s not as good as you think it is. (Remember Sansa Stark before she got smart?) Price a bit higher, and you’re saying “Yes but look at the features”.

(You’re also making a better profit margin, of course.)

There are a few products which price right at the top. These are the Cersei Lannisters and the Margaery Tyrells. If you have a product like this, it has to be top price. If Louis Vuitton or Hermès had a dollar sale, they would destroy their brands completely.

Needless to say, this may not look like a ruthless place to compete, as everyone is being terribly polite and ceremonious. But in fact, it’s probably one of the most ruthless markets of all, and if you watched Game of Thrones attentively, you know that!

However, if you have a product that’s truly exclusive, Amazon is probably not the right place for it. When Sansa Stark got ‘sold’ to Joffrey, it wasn’t in the marketplace, it was in a council chamber.

However, occasionally pulling a surprise tactic can work out spectacularly well. Arya Stark and Tyrion Lannister are your role models here. The surprise tactic on Amazon is the promotion, whether it’s a Lightning Deal, a coupon discount, a Prime Day special, or a limited period offer. If you don’t usually go out swinging your sword for the lowest price, your opponents won’t be expecting it, and you can cut their legs from under them. Carnage!

Or rather, for you, a nice boost to your sales.

It’s a great tactic because you can use it in so many situations. Surrounded by enemies, too much inventory, running out of cash? Pull your surprise tactic, sell the excess stock, get a cash boost, and you’re back in the game. Or doing well but just need to get that bit further, like Stannis Baratheon talking to the Iron Bank? Surprise tactic, boost your sales, move into another league.

Start thinking about your price as both a message and a weapon. It’s Game of Sales on Amazon, today and every day!

Dealing with negative feedback on Amazon

Feedback is vital on Amazon. As a seller, you’ll be rated on your review feedback rating. That affects how far up the search ratings you’ll come, and whether customers will see your product at all. Amazon’s algorithms work out how good your star rating is, as well as how well your product matches the search terms, before it decides where to put your results.

If you get a four or five star review, that’s a positive recommendation and will help to boost your rating. If you get just one or two stars, that’s considered a negative, and it will pull your rating down.

Now you probably think that three stars is neutral, right? And so, I’d guess, do many reviewers. But in fact, Amazon counts these as negative reviews, so they’ll pull your rating down.

First of all, try to catch problems before they become feedback. Put an insert in your product giving customers a direct number to call if they have a problem of any sort. If you don’t have the resource to provide 24/7 support, outsource it. It’s also a good idea to send an email when your customers get their delivery, simply to ask if everything is okay, or if there is something you can help to fix.

You can automate this, if you use some of the software packages available for FBA sellers. You can also use this email to ask your customers to leave some feedback – pushing up the likelihood of positive reviews.

However you may feel about negative feedback, and even if it’s not justified, apologize wholeheartedly and try to fix the situation. For instance, if someone ordered ‘green’ but says the color they have is ‘blue’ or ‘turquoise’, technically you may be within your rights to refuse a refund. But remember, their computer screen may show the color differently, and many people have difficulty distinguishing turquoise from teal. Offer an exchange or a refund.

If you can fix things, then just request a feedback update; remember, Amazon doesn’t let you ask for positive feedback specifically. Make it super easy for them to leave feedback; send them the right links within your email. The easier it is to do, the more likely they will be to do it.

Sometimes, when you pull all the stops out, a customer will be so impressed your rating will go right from one star to five stars! And when you’ve really helped them, and they know how much you’ve done for them, they will feel super-motivated to give you a good rating.

But you can also challenge feedback if it’s incorrect. However, you only have 90 days to do it, so you’ll need to keep on top of the job.

Amazon has certain rules about feedback, and if buyers break those rules the feedback can be removed. Sometimes you just need to click a button and everything will happen automatically; other times, Amazon may want to communicate quite a lot via Seller Central to get details of the transaction and the feedback.

There are quite a few rules about feedback in Amazon. For instance:

•      Reviewers are not allowed to include personal information,

•      they can’t use foul language or abuse you or your product,

•      they can’t review a competitor’s products,

•      and they can’t make multiple negative reviews for the same product.

If any of these are the case, you can start off in Seller Central by clicking the ‘request removal’  button against the feedback. This automatically opens a case and gives you a support ticket.

Sometimes, Amazon’s algorithms will spot there’s something wrong with the feedback. For instance, someone may have given feedback for the wrong product, or they may have written abusively. In these cases, the feedback will be removed totally from your product page, and your review score will be adjusted back upwards.

Sometimes the feedback won’t be removed from your page. If you are an FBA seller, as you know, Amazon takes responsibility for delivering the product. So if a buyer says the goods arrived damaged, or weren’t packed well enough, Amazon takes responsibility for the issue. In this case, the algorithm will adjust your score back upwards, but the feedback will appear on your page, but struck through, and with a note from Amazon that says they take responsibility for the problem.

Amazon’s New Frequently Returned Products

Amazon is making a small but potentially important change to product pages. In future, if products have a high percentage of returns, Amazon will flag them up as “frequently returned”.

Returns are a big issue. In 2021, online purchases worth over $750bn were returned, and many Amazon sellers end up throwing away about a third of all returned product.

Amazon isn’t going back on its generous (to customers) return policies. Its customers have the right to return goods within 30 days. However, products should ideally be unopened and unused, and must be in the original condition. You can’t eat one biscuit out of a packet, decide you don’t like them, and return the rest of the packet! (In fact, groceries are an exception to the return process, as are customized items like print-on-demand tee shirts.)

However, it has introduced a $1 per return charge for UPS returns, though customers can still drop returns off at Amazon locations like Kohl’s or Amazon Fresh. Amazon might also  send warnings to customers who have a high rate or value of returns, and in extreme circumstances might even close their accounts.

But that “frequently returned” tag could scare customers off your products. Of course it also means you’re losing money on all those returns, particularly if they aren’t returned in a state that makes it possible to resell them. Fortunately, Amazon is also going to give you a new tool in Seller Central to help reduce returns; Return Insights. This will give you plenty of metrics; returns by ASIN, by return category, by units, by percentage, and over time (eg last 30 days vs last 60 days, so you can see if things are getting worse or better).

Pick the products which have the worst returns record to look at first. Of course, if you have a product with the “frequently returned” label showing up, that’s your first priority.

Look at the reasons why these products are being returned. You might also want to look at competing product pages and see whether the product reviews mention returns, and whether there are details or types of photo on those pages that you don’t have on yours.

Then you want to refine and improve your product listing. For instance,

•      you might to add higher quality images giving a more complete view of the product;

•      you might want to add sizing information, and a guide to exactly where to take particular measurements;

•      you could add technical details;

•      you might add the composition of a fabric (100% cotton or 70% viscose?);

•      you might include details of compatibility with other products;

•      you could show pictures of the product with someone using or holding it, or in a hand, so that potential customers can easily grasp the size of the product;

•      you might add a how-to video so customers know how to unbox, install, and use their new products correctly.

It’s also worth paying real attention to color accuracy. In clothing and accessories, but also home decor, customers who find the color isn’t what they thought they were getting from the picture on the product page will often return it.

If your returns are due to products being damaged in transit, it’s worth trying to redesign your packaging to protect the product better.

Understanding your customers can be tricky, but it’s something you really need to do. A really nerdy example is a fountain pen returned by a collector because it had clearly been inked. In fact, the seller has a policy of testing every pen they sell by writing with it before they send it out. They now make that clear in their product description.

Building a Successful Amazon Product Portfolio: Tips and Strategies

Starting with a single product on Amazon is a common approach for many sellers. However, building a diverse product portfolio can be essential for long-term success. Launching multiple products requires a significant investment, but having a range of offerings can reduce risk and provide opportunities for growth.

Portfolio Size and Success on Amazon

Research has shown that successful Amazon sellers who have made over a million dollars typically have over 40 products in their portfolio, and many of them offer more than 250 products. By expanding your portfolio, you can mitigate the risks associated with relying on a single product for your income.

Balancing Risk and Profitability

A diverse product portfolio can provide a balance between lower-priced, steady sellers and higher-priced, high-margin items. By offering a mix of products, you can maximize profitability while minimizing the risks associated with inventory management and market fluctuations.

Refining Your Business and Managing Operational Risk

Having a broad range of products allows you to refine your business strategy by discontinuing less successful or less profitable items and introducing new, higher-margin products. Regularly assessing the profitability of your product offerings can help you make informed decisions about your portfolio.

Additionally, a diverse product portfolio reduces operational risks, such as going out of stock. With multiple products available, your business can continue to generate sales even if one item is temporarily unavailable.

Building a Cohesive Brand

While some sellers thrive by offering a wide variety of items, most successful Amazon sellers focus on building a strong brand identity. This can be achieved through a compelling brand story or by offering products with a consistent design aesthetic. A cohesive brand can encourage customers to return to your store for additional purchases.

Choosing the Right Products for Your Portfolio

When expanding your product portfolio, it’s crucial to follow the same steps for product selection as you would when starting with a single product. Opt for items that sell well and generate a healthy profit margin to ensure the continued success of your Amazon business.

In conclusion, building a diverse and cohesive product portfolio is essential for long-term success on Amazon. By managing risk, refining your business, and establishing a strong brand, you can create a thriving and profitable online retail presence.

Mastering Amazon FBA Inventory Management

In this blog post, we’ll uncover the secrets to effectively managing your Amazon FBA inventory, ensuring you never run out of stock and lose sales or rank. Follow these expert tips to optimize your stock levels and keep your business thriving.

  1. Reorder Size Calculation: The Perfect Balance

To determine the ideal reorder size, use this simple formula:

Average Sales Per Day x Lead Time to Re-Stock in Days

For example, if you sell 10 units a day on average over the past 30 days, and your supplier takes 60 days to produce and 30 days to ship the product, your reorder size would be:

10 units a day x 90 days restock time = 900 units.

This calculation is a good starting point, but let’s dive deeper into the nuances of inventory management.

  1. Smart Ordering: Save Cost and Simplify Logistics

Instead of relying solely on the above formula, consider your business’s unique needs. Aim to have enough stock to cover the next three months, arriving just in time as the previous three months’ stock sells out.

By ordering larger quantities, you can save on product and shipping costs and simplify the process by reducing the number of orders per year. But, before placing an order, take the following factors into account.

  1. Sales Velocity: Adjusting for Trends

Monitor your sales trends closely. Are your sales increasing or decreasing? If your sales have been growing rapidly, base your reorder size on the last 30-60 days’ sales average. For stable sales, use a longer timeframe like 90 days. Always adapt your reorder size to your product’s current performance.

  1. Buffer Stock: Plan for the Unexpected

Unforeseen circumstances can cause delays in shipments, inventory processing, or supplier production. To account for such events, keep an extra 2-4 weeks’ worth of stock in Amazon’s warehouse. This safety net ensures you can continue to fulfill orders, even when things go awry.

  1. Track Key Metrics: Stay Informed with Our Tools

Utilize tools like CashCowPro to regularly check your inventory levels. With its dashboard and inventory features, you can easily monitor your daily sales and stock depletion dates for each product. This information is invaluable for making informed decisions about reordering.

  1. Seasonality: Adapting to Fluctuating Demand

Account for seasonal fluctuations in demand when reordering. Avoid basing reorder sizes on peak seasons, as excess stock can tie up cash and incur additional storage fees. Adjust your reorder size according to your product’s typical sales patterns throughout the year.

  1. Holiday Delays: Factoring in Festivities

Stay informed about local public holidays as well as your supplier’s holidays, such as China’s Lunar New Year. Factories may close or operate slowly during these periods, so adjust your lead times accordingly when reordering.

  1. Lead Times: Monitoring Supplier & Shipping Dynamics

During peak seasons, both supplier and shipping lead times can increase. Check with your supplier a month before reordering to verify whether lead times have changed, and be prepared to adjust your reorder schedule if needed.


CashCowPro is an invaluable tool for tracking product sales and inventory forecasting. To optimize your inventory management, maintain a buffer stock in Amazon’s warehouse and stay up-to-date on sales trends, supplier lead times, and seasonality. With these expert tips in mind, you’ll be well-equipped to maintain a consistent stock level and keep your Amazon FBA sales soaring.

How to Boost Conversion Rates and Improve Your Amazon Search Ranking

Amazon’s search engine considers various factors when ranking products, such as sales velocity, historic sales, and conversion rates. If you’re new to Amazon, focusing on improving your conversion rate is crucial for success. In this blog post, we’ll explore several strategies to boost your conversion rate, which in turn will enhance your search ranking.

1. Leverage Social Proof

Social proof, such as recommendations or endorsements (preferably with photos), can significantly impact a buyer’s decision. Highlight your product’s previous success or improvements, and engage influencers to promote your product. Additionally, social proof on Amazon often comes in the form of reviews.

2. Acquire Reviews

For newcomers, getting reviews can be challenging. However, Amazon offers two programs to help: the Early Reviewer Program and the Vine Program. Enroll in these programs to obtain valuable reviews, and make use of the ‘Request a Review’ button in Amazon Seller Central. Including a review request with your product is also beneficial, but follow Amazon’s guidelines carefully.

3. Optimize Your Product Listing

Ensure your product listing is of high quality, with relevant keywords, convincing feature and benefit statements, and answers to common customer questions. Don’t overlook essential information like dimensions or color options, and emphasize safety for products intended for children or pets.

4. Use High-Quality Photos

Photos play a vital role in attracting customers. Utilize all available photo slots, include at least one lifestyle photo, and showcase relevant infographics for your product. High-quality images can significantly enhance your listing’s appeal.

5. Engage with Customers

Promptly and thoughtfully respond to customer inquiries, providing detailed and helpful information. Building a reliable knowledge resource and demonstrating genuine care for customers can strengthen trust in your brand, increasing the likelihood of a purchase.

6. Utilize A+ Content

A+ Content, also known as Enhanced Brand Content, allows you to showcase your brand story and product features using rich media elements like images, videos, and comparison charts. This enhanced content can make your product listing more engaging and informative, increasing the chances of conversions. Make sure to optimize your A+ Content for both desktop and mobile users for the best results.

7. Offer Competitive Pricing and Promotions

Customers often compare prices and promotions when shopping online. By offering competitive pricing and attractive promotions like discounts, free shipping, or bundle deals, you can entice potential buyers to choose your product over competitors. Monitor your competitors’ pricing strategies and adjust yours accordingly to stay ahead of the game.

8. Monitor and Optimize Your PPC Campaigns

Sponsored products and pay-per-click (PPC) advertising campaigns can help improve your product visibility and increase conversion rates. Regularly monitor and analyze your PPC campaigns to identify high-performing and low-performing keywords. Allocate your advertising budget effectively by focusing on the keywords that drive conversions and sales. Additionally, optimize your ad creatives and targeting options to reach the right audience and maximize return on ad spend (ROAS).

By implementing these strategies, you can improve your conversion rate and, in turn, boost your Amazon search ranking. Remember to always stay relevant and ensure your content aligns with the keywords that brought customers to your listing. By doing so, you’ll increase your chances of turning browsers into buyers.

5 Ways To Boost Your Amzon Sales

Amazon is the largest online retailer in the world, and as such, it provides a great opportunity for sellers to boost their sales. However, with so many competitors, it can be challenging to stand out and increase your sales on Amazon. To help you with this, we’ve put together five tactics that can help you boost your sales on Amazon.

Optimize Your Product Listings

  1. One of the most crucial aspects of increasing your sales on Amazon is optimizing your product listings. Your product listings need to be clear, concise, and provide all the information that your potential customers need. This includes clear product descriptions, high-quality images, and accurate pricing. You should also include keywords in your product titles and descriptions to help your products rank higher in Amazon’s search results.

Use Amazon Advertising

  1. Amazon Advertising is a powerful tool that can help you reach more customers and increase your sales. You can use Amazon Advertising to create targeted campaigns that appear in search results and product detail pages. With Amazon Advertising, you can target specific keywords, products, or even customer demographics, making it an effective way to reach your target audience.

Offer Promotions and Discounts

  1. Everyone loves a good deal, and offering promotions and discounts is an excellent way to attract new customers and increase your sales on Amazon. You can offer discounts on your products, free shipping, or even bundle deals to entice customers to buy more from you. Amazon also has its own promotions and discount programs, such as Lightning Deals and Deals of the Day, which you can take advantage of to boost your sales.

  1. Customer reviews are a critical aspect of selling on Amazon, as they help build trust and credibility with potential customers. Encourage your customers to leave reviews by following up with them after their purchase and offering incentives, such as discounts or free samples, for leaving a review. However, it’s essential to note that Amazon has strict guidelines for incentivizing reviews, so make sure to read and follow their guidelines.

Leverage Social Media

  1. Social media can be a powerful tool for promoting your products and increasing your sales on Amazon. You can use social media to showcase your products, promote promotions and discounts, and even create content that educates and entertains your target audience. Make sure to include links to your Amazon product listings in your social media posts to make it easy for your followers to purchase from you.

In conclusion, increasing your sales on Amazon requires a multifaceted approach that includes optimizing your product listings, using Amazon Advertising, offering promotions and discounts, encouraging customer reviews, and leveraging social media. By implementing these tactics, you can reach more customers, build trust and credibility, and ultimately increase your sales on Amazon.

Pricing tactics that make money

Amazon is very competitive, and things can move very fast. That includes prices. Some Amazon sellers change their prices nearly every day.

You may well want to keep up with them. But you’ll need to have some rules for your pricing, otherwise you’re just going to be working on instinct, or even worse, panicking!

First off, work out your possible price range. The lowest price you can charge is where you just pay the fees and make a tiny profit; the highest price you can charge is the highest price for a comparable product, plus or minus a bit. If you’re selling a dog basket, yours may be unique, but if most dog baskets sell from $12 to $50, good luck if you price yours at $200!

This gives you the range you can work in. If eventually you find that you can’t make a profit, then you have two choices; one is to sell off the product and find a better one, but the other is to go back to your suppliers to see if you can get a better deal. Working with them to get a lower cost price could change your possible price range back to a level where you can compete profitably.

Let’s suppose you’re trading in an area that’s pretty price competitive. A tactic that can work quite well is to look for the lowest price available on Amazon, then set your price just a few percent above it. This will help you get some reasonable traffic without getting into the game of ‘race to the bottom’, whereas if you try to undercut your lowest-priced competition, you’re likely to see them underprice you again. (It’s the downside equivalent of two keen bidders making higher and higher bids on eBay.)

Things are different if you really need to shift stock, for instance to get your remaining stock of an old or seasonal product sold off. You might have a load of Christmas stuff left over in January, for instance. It’s not going to sell for the next ten months, so in this case, you want to match the lowest seller to get your stock moving. If even then it won’t go, you may have go lower.

Watch out for psychological price points. If naturally, you try to sell 5 percent above the lowest seller, but that would leave your price at $10.01, you might do better selling at $9.99. This is particularly the case with products that sell as impulse buys, like novelty products, cheaper jewelry and accessories, for instance.

Another thing that works well, and that a lot of FBA sellers don’t use nearly enough, is split testing (also called A/B testing). You can’t have two prices at the same time, but if you run your product one price for a couple of weeks and then a different price for the next couple of weeks, you should be able to see whether the lower price makes enough difference to sales for it to be worth your lowering it. Equally, you could test an increased price; if sales don’t fall a great deal, you can keep the higher price and make an increased margin.

And of course, you can also motivate buyers with a coupon. The great thing here is that some customers think a low price means low quality. They still want a bargain, though.

So when they see your product is $12, and your competitor sells at $10, they may think yours is the better product. If they then see a coupon that lets them get your product for, say, $10.10, that’s a great motivation to click ‘buy’ while the offer’s available!