There are lots of ways to promote your product and increase your sales.
How can you increase the sales of your Amazon Products without spending a fortune on marketing?
#1 Optimize Your Amazon PPC
Optimizing your PPC can have a massive impact on sales. You are probably doing Amazon advertising already. But, most sellers do not optimize the PPC campaigns or use all the strategies available to them. When was the last time you optimized your campaigns?
Each extra sale via PPC also boosts your organic ranking for your products leading to more sales. The best strategy is to optimize your Amazon PPC every 2 weeks.
Try to add extra keywords to your listing & campaigns, remove bad performing keywords or make them negative keywords, and boost your budget for keywords that are doing well.
#2 Promotions
It is super hard to build a big list of potential customers – but luckily there are existing platforms that help you get in front of millions of shoppers instantly.
VIPON for Sellers offers the best way to boost your sales with promotions via the VIPON platform – which has millions of people looking for deals on Amazon every month.
Selling at a promotional price can still be profitable. Also, it is worth listing products on VIPON because these are extra sales that you would not have gotten otherwise.
#3 Influencers
How long would it take you to get 100,000 followers on Instagram?
Maybe years!
There are thousands of influencers with 10,000 to 50,000 followers in your niche that you can partner with. Smaller influencers tend to be easier to reach, they expect less payment for posting about your product and usually, they are keener to share new items with their audience.
If 10 influencers with 20,000 followers each promote your product – then you get to reach an extra 200,000 potential customers. It doesn’t have to cost a lot either. You could offer a free product and a $50 amazon gift card to influencers who would be willing to post about your product.
#4 Price or Discount
Why do a huge giveaway or spend money on ads if a strategic promotion or discount can help boost your sales. A platform like VIPON can help with this.
If you are going to do a promotion, discounting the item to $4.99 or less usually works best. The cheaper it is, the more people that will be interested in your promotion.
The jury is still out as to whether Amazon accepts free or heavily discounted items into its ranking calculation. Test the results of a smaller promotion with a 50% discount and see how this affects your ranking for your main keywords.
#5 Sales Velocity
The key to ranking is to boost your sales velocity. This is how many units of a product are selling per day. If you sell 10 a day, your sales velocity is 10. If the top three competitors in your market have a sales velocity of 25 products a day, how can you outrank them?
The way to do it is by running a promotion that keeps your sales velocity above how many your competitor is selling each day.
For best results, you should leave a promotion running for at least a week or 10 days. If you are already getting organic sales – then the promotion will give you the extra push you need to boost your BSR and lock in on new customers.
In Summary:
Try 1 strategy at a time and focus on that until you get the result you are looking for. If you try each of these tips, you are almost guaranteed to add 10% to 100% to your sales and profits in the coming months.
Why not try some of these strategies this week?
