Some sellers ask why they should use a deal site like Vipon. Why not just use coupons on Amazon?
The answer is that deal sites add to your reach while cutting down on your competition. That’s got to be good news.
For instance, with Vipon you can reach 3m potential buyers who belong to the site and are actively looking for deals. They’re a different kind of buyer from most who are heading straight to Amazon – they don’t just want a good price, they want a super low price, and when they find it, they’re very motivated to buy.
It’s easy for browsers to purchase, too. Once they’ve chosen the product on Vipon (assuming they’re already registered members), they’ll get their coupon code and they will be redirected straight to the product page on Amazon to complete the purchase.
Vipon also sees really fast turnover. Its members know that a coupon could run out at any time, so they tend not to think twice if they see a product they want – they snap it up.
But at the same time as you reach more buyers, you have less competition. Suppose you sell a beauty kit and you have 20 competitor products on Amazon. On Vipon, you would be unlucky to find anyone else selling a directly competing product – maybe just one or two, but certainly not the same level of competition that you’d have on Amazon.
On Amazon, you might find yourself up against a lot of 5% discounts. On Vipon, you’ll only see serious discounts, from 20% upwards, and many more than 50%. That’s what Vipon members want, and it means the sellers who try to get the Amazon coupon badge with only a tiny discount aren’t getting in your way. If you really want to use discounts to shift your product, Vipon gives you the ability to do so in a truly focused way.
You might just want to shift 50 units of a product that needs a bit of a boost. Or you might want to get a new product up the search rankings. Amazon’s not going to give you very much help there, but with Vipon you can target exactly the number of units you need to move.
There’s also a big benefit for sellers compared to using PPC advertising. If you use PPC, people might look at your product, and then decide they need to check out the competition before they make a purchase decision. If you have a significant discount with a coupon code, they’re not going to do that, because your competitors won’t be offering the same discount.
That’s not to say you shouldn’t use PPC advertising. It’s a great way to keep your sales growing. But Vipon can deliver a sharper focus on getting products moved in the short term. So it should definitely be part of your arsenal – whether for getting new products up the search rankings fast or for selling off your last few stock items for a discontinued product.
