Today, we’re going to delve into top-notch strategies for enhancing your keyword rank on Amazon. Given that the entire Amazon search algorithm is built around keywords, your product visibility on the platform hinges on your aptitude for keyword optimization.
Expand Your Keyword Research
First things first, make sure you have a comprehensive list of potential keywords. If a keyword doesn’t appear on your listing title, features, description, or backend search terms, Amazon can’t rank you for it.
You can leverage tools like AMZ Tracker, Google Keyword Tool, or Amazon’s own A9 algorithm to generate an exhaustive list of relevant keywords. Additionally, solutions like AMZ Tracker also offer keyword suggestion tools for more innovative ideas.
Ensure Your Keywords are in Your Product Listing
After collating your list of keywords, incorporate them into your Amazon product listing page or backend search terms. This ensures Amazon’s search algorithm can readily index your product. Add the keywords to your Title, the back end search terms, your bullet points and throughout your listing.
Verify Your Keywords are Indexed
A simple way to check if your product is being indexed for your main keywords is to search your ASIN and “Keyword” on Amazon.com. If your product appears in the search results, you’re being indexed for that keyword. However, if no results are displayed, you need to reassess and enhance your listing. There are also automation tools available to streamline this verification process.
Monitor Your Keyword Ranking
Select the top 10 keywords you wish to rank for and use keyword rank tracking software like AMZ Tracker to monitor your positions. Such tools can provide daily updates and present useful charts to track your keyword performance over time.
Boost Your Keyword Performance
Should your rank for a particular keyword drop, consider using tactics like Super URLs and Amazon PPC. Super URLs are essentially product links tagged with specific keywords. They simulate a customer searching for your product with that keyword and being directed straight to your product page. This technique, used especially for off-Amazon marketing or promotions, boosts your ranking for the keyword.
Amazon PPC advertising, on the other hand, can propel your ranking by associating your top keywords with your ad campaign. Every sale made through the PPC platform boosts your organic rank for that keyword.
Stay Focused
While it’s tempting to rank for every single keyword on your list, it’s more effective to focus on the top 5-10 keywords that promise the most traffic and least competition. You can always expand your keyword strategy later.
In this regard, often, the best keywords aren’t those with the highest volume but ones ranking 2-10 in volume, including long-tail keywords. Many sellers focus on the main keyword, making it fiercely competitive.
In conclusion, invest ample time in keyword research as it’s the primary tool Amazon uses to discover your products. Use a tool like AMZ Tracker to keep an eye on the rank of your listing for your top keywords. Enhance your performance through targeted promotions, off-Amazon marketing, and utilizing Super URLs. Here’s to your keyword-driven success on Amazon FBA!
