Sometimes, a product will sell reasonably well, but it reaches a certain point where it just stops growing. You need to be able to give it a push, so that it can start growing again. There are a lot of ways to do that; some are easy and cheap, others take a bit of time and effort, and some also involve a bit of investment.
Sometimes you might just need to brush up your keywords or do a little more advertising. But there are a lot more ways to promote your product.
Get more reviews! Include a “please review me” tag with the product, send a follow-up email to purchasers, or use the Amazon Vine program if you have a really low number of reviews.
Get reviews on other platforms too, such as Facebook, Twitter or even eBay. On Facebook you can ask for specific feedback on the product – for instance you can ask customers what color they would most like to buy, or what was the thing they learned that really helped them get the most out of the product. You can use the results to come up with new products, to add to your product listing, or even to create a tip sheet or troubleshooting sheet for your product (“How not to burn your cupcakes”).
Run a daily deal. Sometimes all a product needs is a quick boost to sales to improve its Amazon sales ranking and start topping searches. Amazon offers a number of formats including coupon codes, Lightning Deals, and so on – use them to create a bit of excitement.
Be active in the Q&As on your product pages. Often, these are where customers will find the one piece of information that makes the purchase decision easy, for instance whether the throw will fit their sofa, whether a dog collar is big enough for their Great Dane, what rating sleeping bag to order for winter camping.
If you can highlight your product USPs at the same time as answering the question, you’ve killed two birds with one stone. “Our flask has an attachment for a carabiner or belt, so you can take it hiking and have it easily available.”
Use A/B testing (split testing) to run two offers simultaneously, or assess whether changes you’ve made to the product page are working. This gives you real, real-time data on just how effective your changes, promotions, or ads have been, so you can refine your offering based on fact not gut feeling.
Check your keywords and check what keywords your competitors are using, too. Look at your reviews and Q&A for idea on what might be useful to include as long tail keywords, for instance “super strong dog collar”, “dog collar for big breeds”, and so on.
Rewrite your product description. A picture is worth a thousand words, but you should have about a thousand words anyway, well divided up into bullet points. Make sure your major keywords are all included in the product description.
Start a Youtube channel around your product and/or its uses. Putting up one video a month can really boost sales, as long as you remember to post the link to your product. Recipe videos for cooking equipment, and makeover videos for decorative products and paints, are always popular.
Learn how to cross-sell and upsell using your own site or your Amazon Storefront.
Try partnering with other brands. For instance if you have a set of craft glues, why not cooperate with vendors of other craft or scrapbooking materials?
Create a unique package with its own ASIN. Tack on extras, for instance selling dog collar, leash and harness together, or a card game with a choice of expansion sets. This will really help you out-compete your rivals, who are only offering the separate products and not the package.
Don’t underestimate how much Amazon’s auto-generated ads can do for you. Sometimes they outperform manual campaigns by a wide margin, because if there’s one thing Amazon really knows, it’s how its own algorithms work!
And finally, of course, consider using Vipon for deep discount offers to get your sales moving.
